Get to know us! We think you'll like us. Find out who we are, where we've been, and what makes us tick—
because inspired design starts with inspired people.

5 by 5 Design in a Nutshell

Can we build brands, launch products, market ideas, improve sales, and create results? Heck yeah! Our client experience spans nonprofit, financial, technology, medical, manufacturing, service, retail, and government sectors.

Wendy Ruyle

Creative genius? Maybe. Passionate designer with mad skills? Definitely.

Whatever the assignment, Wendy's an expert at demonstrating the power of strategic design. Her thoughtful approach ensures client goals are always top of mind. And as the lead creative on the 5 by 5 Design team, she guides each project with the highest standards for creativity and quality.

As a past board member and committee chair of the Minnesota chapter of the American Institute of Graphic Arts (AIGA), Wendy is a proven leader in her field. Her work has been recognized in the AIGA Design Show of Excellence, the Minnesota PRSA Classics, Package Design, Graphic Design USA, Communication Arts, Graphis, Print, and HOW.

Diana Lillicrap

Sometimes referred to as "the velvet hammer" this gal knows how to get things done with finesse and a genuine style that ignites creativity in everyone around her.

Strategy and organization come naturally to Diana. And her competitive spirit ensures that every project is delivered on time and on budget.

As the marketing guru on the 5 by 5 Design team, Diana thinks strategically and acts pragmatically. She knows how to manage the full range of details for complex projects, from initial recommendations to final execution. And as a former design manager for a Fortune 100 company and an MBA grad, she combines business sense with design sensibility to deliver results.

THE MILLION
DOLLAR QUESTION:

Why are we called 5 by 5 Design?
Traditional communication signals were rated on a scale of 1 to 5 based on clarity and strength. We believe our work should live up to these same measures, so that you see results that are loud and clear.