Google, your one-stop-shop for running a small business
Google is an amazing company. In just 6 years, they went from startup to the largest destination for Internet searches. They offered a minimalistic user interface and combined it with the most effective and powerful search capabilities online. Their philosophy: Simple can also mean effective.
In the last 2 years, Google has launched several web applications that challenge traditional institutions, like Microsoft's Excel, which, up until now, dominated the spreadsheet market. One by one, Google has created a suite of tools that coincide with everyday business operations. Google has added many new applications online that make running a business easy and affordable. In fact, most of the services and applications offered are free!
I encourage everyone to take a simple inventory of the applications you pay to use, and see if Google has a replacement for you. Key benefits include:
- Using Google applications online means you don't have to worry about your hard drive crashing with all of your data.
- Many of the "Office" like applications offer collaboration features which can be very useful for teams and projects.
- Access your information anywhere that has an Internet connection, making it easy to do business on the road.
If you'd like to find out more about Google web applications and how they can help you run your business, visit www.digitalfray.com.
— James DonFrancesco, president, Digital Fray, james@digitalfray.com