SFB ASSOCIATES, DISCIPLINED INQUIRY
For years, SFB has been using a trademarked technique with customers to help them ask better questions and be better listeners. After discussing opportunities with 5 by 5 Design, SFB recognized that this technique could be more valuable to customers—and to SFB—if it was turned into a branded, packaged process.
As part of a product campaign, two original playing card decks were designed to help SFB facilitate sessions with customers. Personal journals were developed to give structure to the process and allow participants to document their key insights during the sessions. Strong branding elements and key messages tied together all campaign materials, including PowerPoint presentations, handouts, notepads, and session invitations.
This new campaign has created a buzz for SFB and given it a stronger product to sell.
For years, SFB has been using a trademarked technique with customers to help them ask better questions and be better listeners. After discussing opportunities with 5 by 5 Design, SFB recognized that this technique could be more valuable to customers—and to SFB—if it was turned into a branded, packaged process.
As part of a product campaign, two original playing card decks were designed to help SFB facilitate sessions with customers. Personal journals were developed to give structure to the process and allow participants to document their key insights during the sessions. Strong branding elements and key messages tied together all campaign materials, including PowerPoint presentations, handouts, notepads, and session invitations.
This new campaign has created a buzz for SFB and given it a stronger product to sell.
