THE MINNEAPOLIS INSTITUTE OF ARTS
Accessible. Lively. Fun. Those were the emotions the Minneapolis Institute of Arts wanted to evoke in visitors who came to experience the unique treasures within the museum. And with the launch of a new identity, new communications also needed to show the revived energy and passion that was building at the Institute.
Through the creation of a series of pocket-sized brochures, 5 by 5 Design provided guests with a tool to help them have a self-guided experience.
Bold colors, engaging copy, and an easy-to-follow visitor's path were part of the strength of these communications that have helped guide patrons in exploring a new wing of the museum and visiting old favorites.
Accessible. Lively. Fun. Those were the emotions the Minneapolis Institute of Arts wanted to evoke in visitors who came to experience the unique treasures within the museum. And with the launch of a new identity, new communications also needed to show the revived energy and passion that was building at the Institute.
Through the creation of a series of pocket-sized brochures, 5 by 5 Design provided guests with a tool to help them have a self-guided experience.
Bold colors, engaging copy, and an easy-to-follow visitor's path were part of the strength of these communications that have helped guide patrons in exploring a new wing of the museum and visiting old favorites.
