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Winner of the 2007-2008 American Package Design Awards, Certificate of Excellence.

Verikira

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VERIKIRA NATURALS
To successfully launch a new line of natural and organic bath and beauty products, Verikira Naturals enlisted the help of 5 by 5 Design. Launch elements included branding and identity design, product packaging for 30 new items, an ecommerce website, retailer and consumer sales collateral, corporate stationery, and trade show and event support tools.

Warm colors, natural paper stocks, crisp photos of fresh ingredients, and strong copy are used across the multiple communications to tell a compelling story about the spirit of the Verikira brand. Additionally, retailer and consumer resources are available online to educate audiences about the health and wellness benefits of all-natural products made without harmful chemicals.

Using these creative campaign tools to entice upscale retailers and gain market share with new consumers, Verikira Naturals is discovering the natural way that great design leads to great success.

This project was created in collaboration with Vyway Market & Brand Strategy.