“The classic, two-color design communicates the business’s commitment to quality and attention to detail.”
— Megan Lane Patrick, Senior Editor, HOW magazine, June 2008
NWYZE
Nwyze’s founder is not only a strategic consultant and career coach; she is also a powerful poet and source of inspiration. That’s why when asked to create an atypical sales brochure, 5 by 5 Design suggested a compelling poetry book and motivating marketing tool.
Paying close attention to details of size, paper, fabric, and other tactile elements, 5 by 5 Design created a set of booklets that arouse curiosity and engage readers through touch and thought-provoking poetry. Unlike the slick materials and electronic information commonly used by competitors, these new booklets provide a memorable sensory experience that is unique and valuable.
Noted by recipients as “my inspirational nightstand reading” and “a booklet I keep going back to,” this collateral set not only has extended shelf life and presence, but it also has established a brand experience that truly represents the distinctiveness and hands-on approach of Nwyze.
This project was created in collaboration with Vyway Market & Brand Strategy.