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AVICENNA
Through the process of planning, consulting, and employing laser and mechanical technologies, Avicenna helps world-class companies—in fields as diverse as medical, aerospace, and automotive—turn innovative concepts into life-changing products.
To live up to its leading-edge reputation, Avicenna needed a brand image that showed progression, resourcefulness, and a point of view. 5 by 5 Design introduced a new identity, visual system, and series of collateral materials to do just that. The bright color palette, dynamic graphics, and rounded corners show the confident, energetic, and approachable sides of the brand. While crisp typefaces, ample white spaces, and bold headlines reflect the established, process-oriented, and diligent aspects of the organization.
From external sales collateral to internal employee communications, Avicenna is using the new brand to turn heads and profits in a market that commands a bold leader.
This project was created in collaboration with Vyway Market & Brand Strategy.