5 by 5 Design (home page)

“They had the patience to work at the pace that I needed and the brilliance to deliver amazing design.”

— Katherine Bass

Identity 04

KATHERINE BASS
In a society where 90% of communication is non-verbal, what you wear is instant language. A brand´s image works much the same way.

That´s why communications to introduce this client´s wardrobe consulting services needed to convey a valuable, individualized experience that makes fashion practical and accessible for every woman.

From the velvety texture of the business card to the playfulness of the website, 5 by 5 Design created a brand with personality. The crisp, easy-to-read logo reflects the owner´s confident and straightforward style. The contrast between pink and brown expresses the feminine services that have a practical approach. And fashion details such as buttons and hangers are woven into the layouts to depict icons of timeless fashion.

Poised with a strong brand, Katherine Bass is showcasing her style and expertise to the Twin Cities and beyond.