KATHERINE BASS
On a mission to help women feel and look great, this wardrobe consultant’s website needed to be approachable and informative. Since a website is often the first place today’s consumers look before they buy, it was key that this new site introduce the shopping therapy and closet editing services in a no-pressure manner.

The playful illustrations, unique navigation, and relaxed tone of the copy imply the comfortable nature of the brand, while the script font and fashion icons depict the attention to detail and personalized focus every client receives.

Since the launch of the site, this fashion-forward approach is attracting buzz and business alike.