“We needed to signal a change but we didn’t want to compromise the integrity of the design. 5 by 5 Design helped us achieve a beautiful and environmentally sound option that’s been a complete success.”
— David Kennedy-Logan, The McKnight Foundation
THE McKNIGHT FOUNDATION ANNUAL REPORT
In tough economic times even philanthropic organizations need to think about the bottom line. So to signal a purposeful shift, 5 by 5 Design worked with The McKnight Foundation to design a resource-respectful annual report.
From format to paper to imagery, special consideration was given to creating an annual that communicated more value with less waste. Well-organized content, straightforward financials, and precise program details were woven together to convey the values of the brand and the facts of the year.
The result was an effective and well-received report that told a comprehensive story in fewer pages than ever before.