Each month we invite a guest author to shares ideas and insights.
Check out this month’s article.
BEMIDJI STATE UNIVERSITY
Having clear messages and a strategic plan of action is key to the success of any brand—especially one as big and broad as a state university.
Through research and a comprehensive branding process, 5 by 5 Design helped Bemidji State University define and communicate its unique brand position. Goals and audiences were identified, messages were developed and tested, and brand stories were generated. Once perfected, a comprehensive brand toolkit was created to provide a one-stop resource for internal audiences when developing a variety of University communications.
The new brand strategy and resource toolkit have created a consistent and clear voice that is being embraced across the entire campus.