“We´ve been very happy with our brand and image. And the process 5 by 5 Design took us through was extremely useful for our large team. They kept us on target and on schedule.”
— Karen White, 360°
360°
In an effort to meet the growing need for well-trained, quality employees across the state, Minnesota State Colleges and Universities initiated a program aimed at attracting individuals into high-tech fields. Realizing this endeavor needed a compelling brand to communicate to a diverse audience, 5 by 5 Design was hired to lead the way.
From positioning, naming, and tagline development, 5 by 5 Design gave clarity to a complex offering. Next, an engaging identity and visual system were applied to key communications including both industry- and student-focused ad campaigns, an online course catalog, and a comprehensive program website. And recently a social media campaign has been launched to reach key audiences at a whole new level.
The results have been impressive. In just a few short months after launching the brand, 360° received thousands of website visitors, statewide media attention, and hundreds of new student leads.