“5 by 5 Design was not afraid to show us both edgy and conservative approaches. It was great to see both ends of the spectrum to find our comfort level.”
— James DonFrancesco, Digital Fray
DIGITAL FRAY
To launch its new technology consulting services and video game café, Digital Fray partnered with 5 by 5 Design for branding expertise. From communication planning and key message development to identity design and visual system creation, 5 by 5 Design established an exciting new brand image that is inviting, tech-savvy, and reflective of the owner´s cutting-edge style.
Graphic illustrations of circles and lines represent the connections between customers of the new store while hinting at the circuitry used in the technology products being sold and serviced. Bold colors and catchy phrases are paired to grab busy Gen-Xers´ and Gen-Yers´ attention in a straightforward and benefit-oriented manner.
With its new cache of marketing and design tools, Digital Fray has been able to successfully launch its technology consulting services and attract a series of profitable business clients while it prepares for a storefront opening soon.