Minneapolis Heart Institute Foundation
How do you make your brand more than just a logo?
Create a system.
A nice logo is great, but an effective brand impression requires much, much more. Our team was able to elevate the meaning behind Minneapolis Heart Institute Foundation (MHIF) by creating a consistent and engaging visual system and a series of flexible templates and targeted tools.
Equip your brand ambassadors.
For nonprofits, brand advocates can be the lifeline for delivering effective marketing to key constitutes. They make new connections, ask for donations, and create meaningful one-to-one experiences. To support this important and influential group, we created a helpful binder filled with heartfelt stories, memorable proof points, and easy-to-use checklists. Armed with the new kits, the brand ambassadors can now deliver the MHIF story with pride and confidence.
Implement creative communications.
Using the new system, the brand has come to life for specialty events, on patient literature, and within an esteemed quarterly newsletter. All of these tools work in harmony to communicate important stories, strengthen relationships with target audiences, and build a brand that is so much more than just a logo.