Four Humors

What do you do when you’re ready to get serious about your brand?

Dig deeper.

With our guidance, for the first time ever, the leaders of this theater company gathered in one room to talk about the meaning of their brand. What they discovered was not what anyone expected.

Look at things from a new perspective.

Four Humors creates theater that is smart and stupid, simple and complex, highbrow and lowbrow, unpredictable and familiar—all at the same time. This artful expression engages audiences to laugh, think, connect with each other, and flip their ideas about what to expect from comedy theater. The new logo now reflects the juxtaposed relationships of the brand experience.

Put yourself out there.

The new bold mark adapts to various sizes, shapes, and formats. From clothing to postcards to event communications, the new brand remains consistent and effective on multiple colors and diverse applications.

Ready to get started?

Arts Midwest

How do you tame a complex brand?

Intereum

How do you transform a commodity dealer into a marketplace maverick?

Crux

What if your business has evolved but your brand hasn’t?

Going Up?